by: Craig Garber
Today I am NOT going to be talking about marketing.
It is the farthest thing from my mind right now.
And I also will NOT be telling you anything about writing
sales copy… and I probably won’t help you come up with
your next USP either.
Today my little girl is starting her first day of school,
and frankly… I’m upset about that.
In fact… if I think about it for too long, I actually get
You see, 10 years ago, when my sons were younger and they
started their first day of Kindergarten (and by-the-way,
wouldn’t you think that should be spelled with a “d” instead
of a “t”) — I had more of a “normal” business running my
financial planning firm and I worked in a “traditional”
office, which was outside of my home.
And since I wasn’t working in my house at the time, I never
saw my sons during school hours anyway. So I didn’t really
feel the same sense of “loss” I’m feeling now.
The last 5 years have simply been wonderful for me.
First off, after having 2 sons… I finally had a girl.
In the beginning, before she was born… bluntly, I was
scared shitless about this.
After all, I didn’t grow up with any sisters… and I just
didn’t think I’d know what to “do” with her.
But here’s what she’s taught me:
1. There really IS a “clothing and shoes” genetic component
in female DNA. And… it gets activated pretty early.
2. Girls really DO mature faster than boys — much faster.
And so now I completely understand why girls your age
always want to date boys older than you, when you’re a
3. When your daughter looks at you with “those eyes” and
says “Daddy ple-e-e-ase”, you really will do whatever she
wants — regardless of how much of a “firm” disciplinarian
4. When sisters and brothers fight, the girl is ALWAYS
5. And lastly, my daughter taught me I don’t have to lose
my patience when my kids frustrate me. After all, it is
literally impossible for anyone with a conscience, to get
even mildly pissed off at someone so loving and cuddly.
Although I REALLY and truly will enjoy the extra time I’ll
now get to spend with my wife (and if truth be told… the
extra work I’ll get to accomplish), I will miss my daughter
terribly, and I will never ever forget the last
5-and-a-half years of my life.
I have enjoyed every single drawing she made for me, while
sitting next to me on “her” side of the desk (and, I’ve kept
every one of them — even the one’s with the beads glued on
them)… I melted along with every single grin she flashed
at me… and I smiled ear-to-ear — regardless of what I
was in the middle of doing — every single time she
interrupted me to ask “Daddy, can I sit on your lap?”
In fact, the truth is, as much fun as I’ve had… when it
comes down to it, I probably should have paused and enjoyed
my time with her, even more.
After all, I’ve only got 45 or 50 years left here — why
I know it’s time for her to grow up, but… one thing’s for
sure: We’ll be making even more memories together starting
this afternoon, when we pick her up from school at 2:05
Now go hug your kids… and then go sell something,