This week’s Rise & Shine with Bofta Yimam, we ask the question, “What’s your story?” How will you express your brand or business to an audience? How will you explain to them that your company is what they need to invest in, advertise on, or shop? Everyone has a story. What’s yours?

Award-winning journalist and former TV anchor, Bofta Yimam shares her experience as an executive coach and master storyteller. Click the link to hear more!

For more Rise & Shine episodes on Urban Media Today, click here.

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