“High Cholesterol Fuels the Growth and Spread of Breast Cancer,” a research news release from Duke Medicine caught the attention of Newswise staff while it was being issued to reporters under embargo last fall. Upon further investigation, something interesting happened.
“I noticed that, in paragraph 8 or 9, there was a comment by one of the researchers,” says Client Services Manager Thom Canalichio. “They basically said that high cholesterol reduces the effect of one of the most common types of cancer treatment drugs, rendering it useless.
“I said to myself, ‘This could be an entirely separate news release!’”
Media outlets from around the world and across the spectrum took notice. Some outlets included the Newsweek Poland, Jerusalem Post, Ladies’ Home Journal, New York Times, National Geographic, National Public Radio, and more. To date, these four releases have received a combined total of 18,678 page views and 161 media outlet views.
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“High Cholesterol Fuels the Growth and Spread of Breast Cancer”
5,513 page views, 70 media outlet views.
“High Cholesterol May Make Breast Cancer Worse”
4,384 page views, 28 media outlet views.
“Cholesterol Could Counteract Breast Cancer Treatment”
4,436 page views, 14 media outlet views.
“Should Women Take Statins to Reduce Breast Cancer Risk?”
4,345 page views, 49 media outlet views.